Bized Case Study

Marketing case study


The marketing function is very important in linking sales, development, customers and prospects, and the company’s executive management. There are seven marketing functions. Distribution which is the process of deciding to get goods in customers hands, financing which is getting the money that is necessary to pay for setting up and running a business, pricing which dictates how much to charge for goods and services in order to make a profit, product/service management which obtains, develops, maintains, and improves a product or a product mix, promotion which is the effort to inform, persuade, or remind potential customers about a business’s products or services, selling which provides customers with goods and services they want, and last but not least marketing information management. Some people may believe that these are called the marketing mix.
The market analysis helps to meet the aims of the marketing functions because the research is very important and knowing what the consumers need and want and what the business needs to do. Marketing functions help businesses find out exactly how their company is working, what are the consumer’s needs, and what they need to do to meet their needs.

Is Wal-Mart good for America?

Wal-Mart is known to be the best and largest retailer in the United States. It is known to be one of the cheapest and most successful of all. The question is, is Wal-Mart good for America? Obviously like all business there are advantages and disadvantages to Wal-Mart. Its advantages are that it provides a variety of things with the cheapest prices to their customers; it also has the latest technology and is up to date. Wal-Mart strategy is that it displays the cheapest item to grab the costumer’s attention but after trying to find better qualities of the same item you will soon notice that it is not the cheapest deal available. Also that Wal-Mart has a lot of power over the businesses that work with them because they have to follow the rules and regulations of Wal-Mart, therefore Wal-Mart have power over everything. The biggest disadvantage is that Wal-Mart leaves people in the manufacturing section without work because most of the goods are imported from China and that is very bad for the working class in The United States. Wal-Mart in 2004 was not very good for America because I think even though they have more advantages than disadvantages, that one big disadvantage is greater than all its advantages put together.