Likert
Rensis Likert identified four styles of management and leadership. The four styles are Exploitative autocratic, Benevolent autocratic, Participative, and Democratic. Exploitative autocratic are authoritative leaders that do not trust or have confidence in their subordinates. Benevolent autocratic are managers and leaders that have some compassion and trust in their subordinates and so will seek their ideas and opinions at times. Participative are managers and leaders that place a great deal of trust and confidence their workforce. Democratic leaders have absolute confidence and trust in their subordinates. His findings suggested that both participative and democratic styles are most successful, the disadvantage of this theory is that it ignores situations where the autocratic styles may be more suitable and effective.
Fiedler
One of the best known situational theories of leadership is Fred Edward Fiedler’s contingency theory, he found that there was no one best way of leading, he suggested that it depended on the situation that the leaders are in. His theory rests on three principles that determine the most effective leadership styles. The first one is Relationships because of how well leaders and subordinates get along with and trust one another. Second is Situation because the nature of the task itself, the level of difficulty of the task and whether it is structured or subject to change. The last one is Authority because of how much power or authority the leader has. The advantage to this theory is that his research suggests anyone can be a leader if he or she can match their leadership style to the situation; on the other hand the disadvantage to this theory is that it ignores other situational factors that affect leadership effectiveness, such as experience and training of the leader
Sunday, February 28, 2010
Tuesday, February 23, 2010
Recruitment and Selection: An Engineer for a construction company
Recruitment and Selection: An Engineer for a construction company
Ameera Al Ansari
Job description – Engineer for a company
Title: Engineer
Reports to: Chief engineer
Based at: Head Office- Westbay Doha, Qatar
Job purpose:
Responsible for whole projects including designing, monitoring and completing projects.
Responsibilities:
• Perform Civil engineering duties surrounding the following; public works, buildings, sub-divisions, drainage, traffic, road, airport, tunnel, bridge, water supply, sewage, and environmental systems.
• Prepare technical construction specifications.
• Manage construction document printing process.
• Manage project issues, budgets, and schedules.
• Meet with the general public and/or developers, landowners, and interest groups concerning zoning, subdivision projects, building projects, and engineering regulations, standards, or policies.
• Prepare engineering analysis of projects to include: preliminary design, calculation, life cycle cost and equipment selection.
Additional Responsibilities:
• Supervisory responsibilities for project teams
• Provide training for new staff
• Hours of work: 35 hours a week with a Friday and Saturday weekend
Person specification:
Essential:
• Masters in construction engineering.
• Minimum five years experience in the construction industry.
• Valid driving license.
• To be able to work in a team.
• Good communication skills.
• Good level of English.
Desirable:
• Previous experience in working in the Gulf.
• Able to speak Arabic.
• Organizational skills.
• Ability to work to deadlines and under pressure.
• Responds positively to change.
• Ability to make decisions independently
Job Advertisement:
In large letters CONSTRUCTION ENGINEER
A large established construction company in the gulf region seeks to appoint highly qualified motivated dedicated construction engineers.
Based in West Bay, Doha, Qatar
Candidates will be offered a competitive salary and benefits package
Level of Qualification: Masters in construction Engineering
Experience: A minimum of five years in the industry
Interested Candidates should apply with CV and a supporting letter of application.
Also include 2 referees with names and contact details
Ameera Al Ansari – Head of HR
P.O Box 113
Doha Qatar
Telephone number: 4446654
Fax number: 6533563
Email: ameeraalansari@hotmail.com
Selection Criteria
Interview selection criteria:
Please tick where relevant
• Has the applicant enclosed a full CV with a letter of application?
• Has the applicant included two referees with contact detail?
• Does the applicant have a master’s degree in Construction Engineering?
• Does the applicant have a valid driving license?
• Number of years of relevant work experience?
• Current location?
• Previous experience in working in the Gulf?
• Age?
Post interview selection criteria:
Please circle the appropriate response
• Communication Skills – Poor – Satisfactory – Good – Very Good – Excellent
• Spoken Arabic - Poor – Satisfactory – Good – Very Good – Excellent
• Level of English - Poor – Satisfactory – Good – Very Good – Excellent
Please answer the following questions
• Evidence of organizational skills
• Evidence of meeting deadline and working under pressure.
• Evidence of attitude to change
• Evidence of independent decision making
• Current salary
• Notice requirement for current position
Please circle the relevant response
Reference information:
• Punctuality – Poor – Satisfactory – Good – Very Good – Excellent
• Level of attendance - Poor – Satisfactory – Good – Very Good – Excellent
• Details with work experience corresponding with CV – Yes – No
• Organizational skills - Poor – Satisfactory – Good – Very Good – Excellent
• Team working skills - Poor – Satisfactory – Good – Very Good – Excellent
• Decision making skills - Poor – Satisfactory – Good – Very Good – Excellent
Employment Contract
Contract of Employment for Construction Engineer for Al Ameera group
• The number of hours to be worked: 35 hours a week over 5 days. From 8am till 4pm (including the lunch break).
• The designation of the job: Permanent full time job based in Doha, Qatar.
• Pay: Annual salary paid in a 12 monthly installment. Salary will be paid directly into the specified bank account. Basic monthly salary would be 25,000 Qatari Riyals. Overtime will be paid at 1 and a half times the basic hourly rate.
• Benefits: 4 weeks paid holiday including national holidays. Gratuity will be paid at 3 weeks pay per year of service. 10 working days paid sick leave. Maternity leave as per Qatari labor law. Company car will be provided and travel expenses will be reimbursed at the rate of 5 Qatari Riyals per mile.
• Disciplinary Procedure: Refer to code of conduct document
• Notice: Employees must give a months notice if they are to resign.
• Grievance Procedures: Refer to separate document
An enduction program and schedule
Day 1
Time Description of activity Personal required
8:00 Brief meeting with chief engineer Chief engineer
8:15 Introduction to the business HR manager
9:15 Finger printing HR assistant
10:45 Tour of the company HR assistant
11:45 Lunch with engineering department Engineers
12:45 Going over contract and filling paper work HR assistant
1:45 Meeting with department to discuss current projects Engineering department
4:00 End of day
Day 2
Time Description of activity Personal required
8:00 Going over health and safety procedures Health and safety manager
9:00 Medical HR assistant
10:30 Hand over of current projects Engineering department
12:00 Lunch Break
1:00 Tour of current project sites Engineering department
4:00 End of day
Ameera Al Ansari
Job description – Engineer for a company
Title: Engineer
Reports to: Chief engineer
Based at: Head Office- Westbay Doha, Qatar
Job purpose:
Responsible for whole projects including designing, monitoring and completing projects.
Responsibilities:
• Perform Civil engineering duties surrounding the following; public works, buildings, sub-divisions, drainage, traffic, road, airport, tunnel, bridge, water supply, sewage, and environmental systems.
• Prepare technical construction specifications.
• Manage construction document printing process.
• Manage project issues, budgets, and schedules.
• Meet with the general public and/or developers, landowners, and interest groups concerning zoning, subdivision projects, building projects, and engineering regulations, standards, or policies.
• Prepare engineering analysis of projects to include: preliminary design, calculation, life cycle cost and equipment selection.
Additional Responsibilities:
• Supervisory responsibilities for project teams
• Provide training for new staff
• Hours of work: 35 hours a week with a Friday and Saturday weekend
Person specification:
Essential:
• Masters in construction engineering.
• Minimum five years experience in the construction industry.
• Valid driving license.
• To be able to work in a team.
• Good communication skills.
• Good level of English.
Desirable:
• Previous experience in working in the Gulf.
• Able to speak Arabic.
• Organizational skills.
• Ability to work to deadlines and under pressure.
• Responds positively to change.
• Ability to make decisions independently
Job Advertisement:
In large letters CONSTRUCTION ENGINEER
A large established construction company in the gulf region seeks to appoint highly qualified motivated dedicated construction engineers.
Based in West Bay, Doha, Qatar
Candidates will be offered a competitive salary and benefits package
Level of Qualification: Masters in construction Engineering
Experience: A minimum of five years in the industry
Interested Candidates should apply with CV and a supporting letter of application.
Also include 2 referees with names and contact details
Ameera Al Ansari – Head of HR
P.O Box 113
Doha Qatar
Telephone number: 4446654
Fax number: 6533563
Email: ameeraalansari@hotmail.com
Selection Criteria
Interview selection criteria:
Please tick where relevant
• Has the applicant enclosed a full CV with a letter of application?
• Has the applicant included two referees with contact detail?
• Does the applicant have a master’s degree in Construction Engineering?
• Does the applicant have a valid driving license?
• Number of years of relevant work experience?
• Current location?
• Previous experience in working in the Gulf?
• Age?
Post interview selection criteria:
Please circle the appropriate response
• Communication Skills – Poor – Satisfactory – Good – Very Good – Excellent
• Spoken Arabic - Poor – Satisfactory – Good – Very Good – Excellent
• Level of English - Poor – Satisfactory – Good – Very Good – Excellent
Please answer the following questions
• Evidence of organizational skills
• Evidence of meeting deadline and working under pressure.
• Evidence of attitude to change
• Evidence of independent decision making
• Current salary
• Notice requirement for current position
Please circle the relevant response
Reference information:
• Punctuality – Poor – Satisfactory – Good – Very Good – Excellent
• Level of attendance - Poor – Satisfactory – Good – Very Good – Excellent
• Details with work experience corresponding with CV – Yes – No
• Organizational skills - Poor – Satisfactory – Good – Very Good – Excellent
• Team working skills - Poor – Satisfactory – Good – Very Good – Excellent
• Decision making skills - Poor – Satisfactory – Good – Very Good – Excellent
Employment Contract
Contract of Employment for Construction Engineer for Al Ameera group
• The number of hours to be worked: 35 hours a week over 5 days. From 8am till 4pm (including the lunch break).
• The designation of the job: Permanent full time job based in Doha, Qatar.
• Pay: Annual salary paid in a 12 monthly installment. Salary will be paid directly into the specified bank account. Basic monthly salary would be 25,000 Qatari Riyals. Overtime will be paid at 1 and a half times the basic hourly rate.
• Benefits: 4 weeks paid holiday including national holidays. Gratuity will be paid at 3 weeks pay per year of service. 10 working days paid sick leave. Maternity leave as per Qatari labor law. Company car will be provided and travel expenses will be reimbursed at the rate of 5 Qatari Riyals per mile.
• Disciplinary Procedure: Refer to code of conduct document
• Notice: Employees must give a months notice if they are to resign.
• Grievance Procedures: Refer to separate document
An enduction program and schedule
Day 1
Time Description of activity Personal required
8:00 Brief meeting with chief engineer Chief engineer
8:15 Introduction to the business HR manager
9:15 Finger printing HR assistant
10:45 Tour of the company HR assistant
11:45 Lunch with engineering department Engineers
12:45 Going over contract and filling paper work HR assistant
1:45 Meeting with department to discuss current projects Engineering department
4:00 End of day
Day 2
Time Description of activity Personal required
8:00 Going over health and safety procedures Health and safety manager
9:00 Medical HR assistant
10:30 Hand over of current projects Engineering department
12:00 Lunch Break
1:00 Tour of current project sites Engineering department
4:00 End of day
Thursday, January 21, 2010
Appraisal Task
Appraisal Task for a teller
Ameera Al Ansari
Job Description:
Title: Teller
Reports to: Supervisor for teller area
Based at: Commercial Bank
Job Purpose: To deal directly with customer’s cash needs (deposits, withdraws and other cash transactions)
Responsibility:
• Transfers money between banks and to other accounts
• Deposits cheques and payout cash
• Communicate – customer facing
• Currency exchange
• Paying bills
• Solves problems
• Balance their till
Working Hours: 7:30am – 3:00pm (Saturday till Thursday)
Goals and Objectives:
• Number of customers served per hour: 10 customers per hour on average
• No more than 5% errors in processing transactions
• Not receiving any complaints from customers about the level of service the teller offers
• To deal with problems in a timely matter, and avoid customers having to wait
• To attend all team meetings as required
• No more than 2% absences for general cases not including maternity leaves and bereavement.
Rewards on achieving targets and objectives:
• Bonus of 5% is given
• A day off is given for outstanding attendance record
• Overtime rewarded if applicable
• Employee recognition schemes (Employee of the month or year)
Assessment:
• Number of customers served per hour: 10 customers per hour on average - Achieved
• No more than 5% errors in processing transactions – Not achieved
• Not receiving any complaints from customers about the level of service the teller offers – Not achieved
• To deal with problems in a timely matter, and avoid customers having to wait - Achieved
• To attend all team meetings as required - Achieved
• No more than 2% absences for general cases not including maternity leaves and bereavement. – Not achieved
No more than 5% errors in processing transactions was not achieved because the employee had made errors in the computer system resulting in 7% errors in processing transactions. A recommended course of action for this situation would be an in house course training in using the computerized system from the IT department.
Not receiving any complaints from customers about the level of service was not achieved because there were several complaints about the employee’s manner in the way they dealt with customers. The course of actions would be for the employee to attend a customer service course.
No more than 2% absences for general cases was not achieved because the employee had 5% absences for general reasons not including maternity or bereavement. The course of action recommended would be that the employee would receive a verbal warning.
Goals for the next 6 months:
• Employee will have to attend customer service training within one month of the appraisal date
• Employee will have to attend IT systems training within one month of the appraisal date
• Over the next 6 months attendance must be within the guidelines set i.e. no more than 2% general absences
Ameera Al Ansari
Job Description:
Title: Teller
Reports to: Supervisor for teller area
Based at: Commercial Bank
Job Purpose: To deal directly with customer’s cash needs (deposits, withdraws and other cash transactions)
Responsibility:
• Transfers money between banks and to other accounts
• Deposits cheques and payout cash
• Communicate – customer facing
• Currency exchange
• Paying bills
• Solves problems
• Balance their till
Working Hours: 7:30am – 3:00pm (Saturday till Thursday)
Goals and Objectives:
• Number of customers served per hour: 10 customers per hour on average
• No more than 5% errors in processing transactions
• Not receiving any complaints from customers about the level of service the teller offers
• To deal with problems in a timely matter, and avoid customers having to wait
• To attend all team meetings as required
• No more than 2% absences for general cases not including maternity leaves and bereavement.
Rewards on achieving targets and objectives:
• Bonus of 5% is given
• A day off is given for outstanding attendance record
• Overtime rewarded if applicable
• Employee recognition schemes (Employee of the month or year)
Assessment:
• Number of customers served per hour: 10 customers per hour on average - Achieved
• No more than 5% errors in processing transactions – Not achieved
• Not receiving any complaints from customers about the level of service the teller offers – Not achieved
• To deal with problems in a timely matter, and avoid customers having to wait - Achieved
• To attend all team meetings as required - Achieved
• No more than 2% absences for general cases not including maternity leaves and bereavement. – Not achieved
No more than 5% errors in processing transactions was not achieved because the employee had made errors in the computer system resulting in 7% errors in processing transactions. A recommended course of action for this situation would be an in house course training in using the computerized system from the IT department.
Not receiving any complaints from customers about the level of service was not achieved because there were several complaints about the employee’s manner in the way they dealt with customers. The course of actions would be for the employee to attend a customer service course.
No more than 2% absences for general cases was not achieved because the employee had 5% absences for general reasons not including maternity or bereavement. The course of action recommended would be that the employee would receive a verbal warning.
Goals for the next 6 months:
• Employee will have to attend customer service training within one month of the appraisal date
• Employee will have to attend IT systems training within one month of the appraisal date
• Over the next 6 months attendance must be within the guidelines set i.e. no more than 2% general absences
Sunday, March 1, 2009
Red Bull Case Study
Marketing case study
The marketing function is very important in linking sales, development, customers and prospects, and the company’s executive management. There are seven marketing functions. Distribution which is the process of deciding to get goods in customers hands, financing which is getting the money that is necessary to pay for setting up and running a business, pricing which dictates how much to charge for goods and services in order to make a profit, product/service management which obtains, develops, maintains, and improves a product or a product mix, promotion which is the effort to inform, persuade, or remind potential customers about a business’s products or services, selling which provides customers with goods and services they want, and last but not least marketing information management. Some people may believe that these are called the marketing mix.
The market analysis helps to meet the aims of the marketing functions because the research is very important and knowing what the consumers need and want and what the business needs to do. Marketing functions help businesses find out exactly how their company is working, what are the consumer’s needs, and what they need to do to meet their needs.
Red Bull has a clear leading market position and it has a 70% market share. It is on of the best energy drinks in the world and targets energy drink markets.
Red Bull’s marketing objectives are as follows:
To continually develop aggressively to become market leader through their own three products- Red Bull original, Red Bull sugar free, and Red Bull cola.
To increase and revitalize lost energy of its target audience – in the age group of 18-35 years old by stimulating concentration and enhancing the required boost.
Introduce to new category users and favorable brand switchers.
To capture a greater market share and be the leader in the energy drink segment.
The marketing strategy adopted by Red Bull has been very successful as it has been able to capture 70% of the market share of this energy drink in around 100 countries. In Qatar it has dislodged Power Horse and other energy drinks to become the number one energy drink. Its marketing strategy of getting people from the target audience to market to the target audience itself has been very successful supported by substantial advertising and sponsorship of sporting events. Students at CHN University are assigned by Red Bull to market its products in the campus as well as in the Qatari market.
The main market segments which Red Bull is aiming at are predominantly the youth in the age group of 18-35 years old. With its launch of the Red Bull Cola, the company is trying to target youngsters in school.
The market structure that the company operates within is by using unusual distribution methods, initially using established distributors and now rely more on contacting individual distributors to sell Red Bull preferably exclusively, giving them the opportunity to benefit within a time span of six months. The sales team also visits key places like popular clubs and trendy bars and use the marketing ploy of giving promotional equipments like coolers etc. This has affected their market strategy positively as more and more retail outlets are willing to stock and display Red Bull prominently beside the adequate support given by the advertising on the radio, television, and other types of media including sponsorship of sporting events.
Red Bull is supposed to have 65% market share of the energy drink. The implication of this is that in view of its marketing objective of being number one, it has to devise on strategies which will push it to the top spot. They can increase its world wide market share by becoming more global by establishing its operations in all the existing countries or even contemplate of expanding through franchising.
The marketing function is very important in linking sales, development, customers and prospects, and the company’s executive management. There are seven marketing functions. Distribution which is the process of deciding to get goods in customers hands, financing which is getting the money that is necessary to pay for setting up and running a business, pricing which dictates how much to charge for goods and services in order to make a profit, product/service management which obtains, develops, maintains, and improves a product or a product mix, promotion which is the effort to inform, persuade, or remind potential customers about a business’s products or services, selling which provides customers with goods and services they want, and last but not least marketing information management. Some people may believe that these are called the marketing mix.
The market analysis helps to meet the aims of the marketing functions because the research is very important and knowing what the consumers need and want and what the business needs to do. Marketing functions help businesses find out exactly how their company is working, what are the consumer’s needs, and what they need to do to meet their needs.
Red Bull has a clear leading market position and it has a 70% market share. It is on of the best energy drinks in the world and targets energy drink markets.
Red Bull’s marketing objectives are as follows:
To continually develop aggressively to become market leader through their own three products- Red Bull original, Red Bull sugar free, and Red Bull cola.
To increase and revitalize lost energy of its target audience – in the age group of 18-35 years old by stimulating concentration and enhancing the required boost.
Introduce to new category users and favorable brand switchers.
To capture a greater market share and be the leader in the energy drink segment.
The marketing strategy adopted by Red Bull has been very successful as it has been able to capture 70% of the market share of this energy drink in around 100 countries. In Qatar it has dislodged Power Horse and other energy drinks to become the number one energy drink. Its marketing strategy of getting people from the target audience to market to the target audience itself has been very successful supported by substantial advertising and sponsorship of sporting events. Students at CHN University are assigned by Red Bull to market its products in the campus as well as in the Qatari market.
The main market segments which Red Bull is aiming at are predominantly the youth in the age group of 18-35 years old. With its launch of the Red Bull Cola, the company is trying to target youngsters in school.
The market structure that the company operates within is by using unusual distribution methods, initially using established distributors and now rely more on contacting individual distributors to sell Red Bull preferably exclusively, giving them the opportunity to benefit within a time span of six months. The sales team also visits key places like popular clubs and trendy bars and use the marketing ploy of giving promotional equipments like coolers etc. This has affected their market strategy positively as more and more retail outlets are willing to stock and display Red Bull prominently beside the adequate support given by the advertising on the radio, television, and other types of media including sponsorship of sporting events.
Red Bull is supposed to have 65% market share of the energy drink. The implication of this is that in view of its marketing objective of being number one, it has to devise on strategies which will push it to the top spot. They can increase its world wide market share by becoming more global by establishing its operations in all the existing countries or even contemplate of expanding through franchising.
Wednesday, February 25, 2009
Bized Case Study
Marketing case study
The marketing function is very important in linking sales, development, customers and prospects, and the company’s executive management. There are seven marketing functions. Distribution which is the process of deciding to get goods in customers hands, financing which is getting the money that is necessary to pay for setting up and running a business, pricing which dictates how much to charge for goods and services in order to make a profit, product/service management which obtains, develops, maintains, and improves a product or a product mix, promotion which is the effort to inform, persuade, or remind potential customers about a business’s products or services, selling which provides customers with goods and services they want, and last but not least marketing information management. Some people may believe that these are called the marketing mix.
The market analysis helps to meet the aims of the marketing functions because the research is very important and knowing what the consumers need and want and what the business needs to do. Marketing functions help businesses find out exactly how their company is working, what are the consumer’s needs, and what they need to do to meet their needs.
The marketing function is very important in linking sales, development, customers and prospects, and the company’s executive management. There are seven marketing functions. Distribution which is the process of deciding to get goods in customers hands, financing which is getting the money that is necessary to pay for setting up and running a business, pricing which dictates how much to charge for goods and services in order to make a profit, product/service management which obtains, develops, maintains, and improves a product or a product mix, promotion which is the effort to inform, persuade, or remind potential customers about a business’s products or services, selling which provides customers with goods and services they want, and last but not least marketing information management. Some people may believe that these are called the marketing mix.
The market analysis helps to meet the aims of the marketing functions because the research is very important and knowing what the consumers need and want and what the business needs to do. Marketing functions help businesses find out exactly how their company is working, what are the consumer’s needs, and what they need to do to meet their needs.
Wednesday, February 4, 2009
Is Wal-Mart good for America?
Wal-Mart is known to be the best and largest retailer in the United States. It is known to be one of the cheapest and most successful of all. The question is, is Wal-Mart good for America? Obviously like all business there are advantages and disadvantages to Wal-Mart. Its advantages are that it provides a variety of things with the cheapest prices to their customers; it also has the latest technology and is up to date. Wal-Mart strategy is that it displays the cheapest item to grab the costumer’s attention but after trying to find better qualities of the same item you will soon notice that it is not the cheapest deal available. Also that Wal-Mart has a lot of power over the businesses that work with them because they have to follow the rules and regulations of Wal-Mart, therefore Wal-Mart have power over everything. The biggest disadvantage is that Wal-Mart leaves people in the manufacturing section without work because most of the goods are imported from China and that is very bad for the working class in The United States. Wal-Mart in 2004 was not very good for America because I think even though they have more advantages than disadvantages, that one big disadvantage is greater than all its advantages put together.
Sunday, January 11, 2009
Case Study on Mergers and Acquistions
Task 1:
The reasons for mergers and acquisitions facilitate growth and expansion of a business organization in an easier manner. This growth is much faster when a business organization is able to either merge or acquire another existing business, the merger or acquisition enables a business to either increase its capacity related to products and services provided or are able to achieve economies of scale which enable it to gain a foot hold in a different market as well as increase its product portfolio and gain technological knowledge, so at to become more profitable. Just to cite an example I would consider the acquisition made by Sony to take over Ericsson, the phone making company which was based in Europe.
Task 2:
Whenever an acquisition is being made the fore most criteria which guide the growth and expansion plans of any organization is the profitability factor. Connected to this factor could be a whole lot of underlying factors for the acquisition. Growth and expansion can either be through horizontal integration, vertical integration or lateral integration. The acquisition reason can attributed depending on the outlook of the owners, and the industry in which the business operates. Usually for most beer companies, since beer is a popular drink in nearly most countries – companies that whish to grow and expand will usually go in for horizontal integration whereby they would be taking over an existing beer manufacturing brewery which gives it the advantage of increasing its capacity of beers and increasing its market share.
Task 3:
According to the case that I am looking at, the management of the firm that is doing the acquisition state that there will be minimal impact of the stakeholders. The only stakeholders that will be benefited will be the stakeholders of Fullers, but the Gales Brewery in Horndean, Hampshire will be closed down.
Task 1:
The reasons for mergers and acquisitions facilitate growth and expansion of a business organization in an easier manner. This growth is much faster when a business organization is able to either merge or acquire another existing business, the merger or acquisition enables a business to either increase its capacity related to products and services provided or are able to achieve economies of scale which enable it to gain a foot hold in a different market as well as increase its product portfolio and gain technological knowledge, so at to become more profitable. Just to cite an example I would consider the acquisition made by Sony to take over Ericsson, the phone making company which was based in Europe.
Task 2:
Whenever an acquisition is being made the fore most criteria which guide the growth and expansion plans of any organization is the profitability factor. Connected to this factor could be a whole lot of underlying factors for the acquisition. Growth and expansion can either be through horizontal integration, vertical integration or lateral integration. The acquisition reason can attributed depending on the outlook of the owners, and the industry in which the business operates. Usually for most beer companies, since beer is a popular drink in nearly most countries – companies that whish to grow and expand will usually go in for horizontal integration whereby they would be taking over an existing beer manufacturing brewery which gives it the advantage of increasing its capacity of beers and increasing its market share.
Task 3:
According to the case that I am looking at, the management of the firm that is doing the acquisition state that there will be minimal impact of the stakeholders. The only stakeholders that will be benefited will be the stakeholders of Fullers, but the Gales Brewery in Horndean, Hampshire will be closed down.
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