Bized Case Study

Marketing case study


The marketing function is very important in linking sales, development, customers and prospects, and the company’s executive management. There are seven marketing functions. Distribution which is the process of deciding to get goods in customers hands, financing which is getting the money that is necessary to pay for setting up and running a business, pricing which dictates how much to charge for goods and services in order to make a profit, product/service management which obtains, develops, maintains, and improves a product or a product mix, promotion which is the effort to inform, persuade, or remind potential customers about a business’s products or services, selling which provides customers with goods and services they want, and last but not least marketing information management. Some people may believe that these are called the marketing mix.
The market analysis helps to meet the aims of the marketing functions because the research is very important and knowing what the consumers need and want and what the business needs to do. Marketing functions help businesses find out exactly how their company is working, what are the consumer’s needs, and what they need to do to meet their needs.